We believe in a business’ ability to self-regulate itself and make environmental sustainability improvements. We assist businesses with our exclusive "Double Verification" process that combines Voice of the Marketplace with industry-expert panel review.

We believe a business’ customers, community, employees and vendors should know when a business takes steps to improve its environmental stewardship.

We believe in supporting the environmental principles and recommendations made by the North Carolina Department of Environment and Natural Resources, the South Carolina Department of Health and Environmental Control,  Environmental Protection Agency, and the Energy Star program.